Global fmcg player
A top-tier global FMCG player in the food industry, with a diverse portfolio and international footprint.
1
PROBLEM
​​A leading global food company needed to integrate future-facing societal insights into its strategic planning. The aim was to identify which global trends would most impact their categories and consumers—and to equip internal teams with actionable guidance to adapt locally while staying aligned globally.
2
METHOD
We built a strategic trend book by:
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Synthesizing 10 high-impact global trends using proprietary global data (33 countries, 22,000+ respondents) and 15 expert sources
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Translating societal shifts into category-specific risks and opportunities
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Highlighting implications across 10 key markets, from Western Europe to Latin America and Asia
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Designing an engaging, highly visual playbook to spark cross-functional conversations in local teams (marketing, R&D, strategy)
3
RESULTS
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Delivered a globally consistent yet locally adaptable strategic tool
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Turned complex trends—like identity fluidity, healthy aging, and tech dependence—into tangible brand, innovation, and communication implications
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Equipped teams with market-specific action questions to guide planning, innovation, and partnerships
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Secured client alignment on long-term foresight and reinforced our position as a strategic thought partner